B2B

Amyna

Building a stronger brand for U.S. cyber security technology firm

Project overview

Amyna has a revolutionary technology that will change the face of cyber security. They wanted branding and positioning to match their potential and ambition – as well as attracting the next level of investment.

As the world of IoT grows, the associated security risks increase. Amyna’s unique innovation is designed to protect governments, utility providers and transport systems – which in turn affect every single one of us.

We were appointed to develop a new brand strategy to align with their commercial goals. This started with the immersive process to define their vision and values as well as shaping a stand-out positioning. With this strong foundation in place we created a sophisticated new visual identity. This reinvention has helped secure the next investment round.

Key results

  • Successfully captured and articulated their vision and values. This is powerful for both marketing and attracting the best new talent.
  • Created a unique and memorable brand identity to provide a competitive advantage
  • Converted a complex technical business description into a clear and compelling value proposition
  • Defined strong positioning and humanised the benefits of their technology.
  • Delivered impactful IM decks to attract next stage investment.
  • Captured their intelligent innovation through our creative approach.

"Amyna has developed a best-in-class solution for one of the biggest threats to businesses today and Valiant has captured the quality of this solution and the essence of the business brilliantly."

Sarah Colvin, Strategic Consultant

Deliverables

  • Discover
  • Research
  • Competitor analysis
  • Brand strategy
  • Brand positioning
  • Web strategy
  • Values
  • Key messaging
  • Employee engagement strategy
  • Design
  • Naming
  • Tone of voice
  • Brand development
  • Website design
  • Marketing communications
  • Launch campaign
  • Launch materials
  • Packaging
  • Prototypes
  • Develop
  • Brand guidelines
  • Brand application
  • Website
  • Deliver
  • Animations
  • Brand guidelines
  • Brand application
  • Website
  • E-marketing
  • Sales proposals
  • Marketing communications
  • Industry report
  • Employee engagement
  • Social media
  • Photography
  • Video

We've got a reputation...

Award

Reviews

International B2B Marketing Awards: Brand Initiative

Clutch: No.1 Branding Agency

World Gin Awards: World’s Best Gin Bottle Design

Clutch: Top 5 Web Agency (UK)

Marcom Awards: Gold Award

Clutch: Top 5 Packaging Agency (UK)

Awwwards: 6x Honorable Mentions

The Manifest: Top 5 Branding Agency (UK)

Hermes Creative Awards: Gold Award

The Manifest: Top 5 Wordpress Agency (UK)