AFC, as they were previously known, had a successful business for decades. The name and logo had not been changed since mid 20th Century and no longer represented the business in the digital age. The company appointed Valiant to reposition the business as major players and elevate their sales opportunities, as well as helping them attract the right employees to support business growth.
Based in Hampshire, the company had a brilliant reputation for reliable delivery and expert gas engineering knowledge. However, they needed to influence what larger prospective customers thought of them, to help them secure larger sales contracts.
We undertook a whole brand strategy and identity development process with them. Following this we designed and built a new website to engage their target audiences, communicate a more professional impression and attract the employees needed to support their growth.
