Active Flow

Repositioning gas engineering specialists Active Flow to give them competitive edge

Project overview

AFC, as they were previously known, had a successful business for decades. The name and logo had not been changed since mid 20th Century and no longer represented the business in the digital age. The company appointed Valiant to reposition the business as major players and elevate their sales opportunities, as well as helping them attract the right employees to support business growth.

Based in Hampshire, the company had a brilliant reputation for reliable delivery and expert gas engineering knowledge. However, they needed to influence what larger prospective customers thought of them, to help them secure larger sales contracts.

We undertook a whole brand strategy and identity development process with them. Following this we designed and built a new website to engage their target audiences, communicate a more professional impression and attract the employees needed to support their growth.

Key results

  • New brand identity rolled out across the whole business from signage, uniforms through to website.
  • Repositioned the business helping attract larger RFP tenders.
  • Given key stakeholders more confidence.
  • Capture their value and vision through the branding process.
  • Created improved sales proposal documents to support RFPs.
  • Transformed the company from a dated proposition to contemporary experts.
  • Aligned stakeholders through the new positioning.
  • Built trust with prospective customers and employees.
  • Attracted and engaged existing employees.
  • Delivered all content, photography and video.


  • Discover
  • Research
  • Competitor analysis
  • Brand strategy
  • Brand positioning
  • Web strategy
  • Values
  • Key messaging
  • Employee engagement strategy
  • Design
  • Naming
  • Tone of voice
  • Brand development
  • Website design
  • Marketing communications
  • Launch campaign
  • Launch materials
  • Packaging
  • Prototypes
  • Develop
  • Brand guidelines
  • Brand application
  • Website
  • Deliver
  • Animations
  • Brand guidelines
  • Brand application
  • Website
  • E-marketing
  • Sales proposals
  • Marketing communications
  • Industry report
  • Employee engagement
  • Social media
  • Photography
  • Video

"I recommend Valiant and the transformation they can bring to your business. I didn't think we could get everyone aligned on changing how we looked. They aligned us all. The result has brought us opportuities which we don't believe we'd have had before. And that continues to drive the success of the business overall."

Managing Director, Active Flow

We've got a reputation...



International B2B Marketing Awards: Brand Initiative

Clutch: No.1 Branding Agency

World Gin Awards: World’s Best Gin Bottle Design

Clutch: Top 5 Web Agency (UK)

Marcom Awards: Gold Award

Clutch: Top 5 Packaging Agency (UK)

Awwwards: 6x Honorable Mentions

The Manifest: Top 5 Branding Agency (UK)

Hermes Creative Awards: Gold Award

The Manifest: Top 5 Wordpress Agency (UK)