Penn Croft

Creating branding, packaging and an ecommerce site for a conservation led vineyard


How do you capture the passion, the purity and craftsmanship of Penn Croft wine, in a brand?

That was the question we set out to answer when the talented and passionate team at Penn Croft approached us to help them launch their premium English wines. Applying our tried and tested immersive discovery process, we started off in the best place possible – a tour of the vineyard and winery followed by sampling their wines. They initially launched a beautiful Bacchus and a perfect Pinot Blanc.

Situated on the Surrey Hampshire border, we were able to spend time with their team understanding their deep knowledge of conservation, their small batch, low interventional approach and their ambitions.

The team has since launched, and sold, a number of  successful wines and are being shortlisted and winning awards regularly. You can buy their amazing wines from their website.

Key objectives

  • Create a premium brand identity to match the care and attention applied to each wine made.
  • Design a label and colour palette to work across different wine varieties.
  • Create labelling architecture to balance continuity and differentiation for future exclusive sparkling wines.
  • Design marketing materials for tours and events to establish the brand.
  • Design and build a simple to use ecommerce website using the Shopify platform
  • Enable audiences to purchase wine and tickets for vineyard tours.
  • Drive traffic to the site across emarketing and social media channels.


  • Discover
  • Research
  • Competitor analysis
  • Brand strategy
  • Brand positioning
  • Web strategy
  • Values
  • Key messaging
  • Employee engagement strategy
  • Design
  • Naming
  • Tone of voice
  • Brand development
  • Website design
  • Marketing communications
  • Launch campaign
  • Launch materials
  • Packaging
  • Prototypes
  • Develop
  • Brand guidelines
  • Brand application
  • Website
  • Deliver
  • Animations
  • Brand guidelines
  • Brand application
  • Website
  • E-marketing
  • Sales proposals
  • Marketing communications
  • Industry report
  • Employee engagement
  • Social media
  • Photography
  • Video

"Valiant has created a premium brand for PennCroft which has given our wines a sophisticated, stand-out on the shelf. We believe the presentation of the bottles represents our award-winning wines and has helped us secure contracts with The Pig Hotel Group amongst others."

Founder, Penn Croft Wines

We've got a reputation...



International B2B Marketing Awards: Brand Initiative

Clutch: No.1 Branding Agency

World Gin Awards: World’s Best Gin Bottle Design

Clutch: Top 5 Web Agency (UK)

Marcom Awards: Gold Award

Clutch: Top 5 Packaging Agency (UK)

Awwwards: 6x Honorable Mentions

The Manifest: Top 5 Branding Agency (UK)

Hermes Creative Awards: Gold Award

The Manifest: Top 5 Wordpress Agency (UK)