Repositioning global tech experts Boxtec through new brand strategy, design and website build

Project overview

Boxtec is a global innovative tech solution provider. They wanted to reposition their business to attract new verticals and to achieve their new commercial targets.

In an ever increasing, price-driven market, Boxtec needed a way to communicate the expertise, benefits and added value they bring to their customers. They appointed Valiant to undertake a strategic review and implement the recommendations.Working in partnership with their team we were able to bring the business to life with a rebrand, new dynamic website and marketing materials. These have all been created to provide strong differentiation from their competitors and to provide a powerful set of marketing tools for the sales team.


Key results

  • Aligned the brand image and website with the future commercial priorities.
  • Changed the perception of the business through brand strategy process.
  • Rationalised the proposition and messaging.
  • Repositioned the business to enable them to target new growth markets in different verticals.
  • Provided clear differentiation from competitors, to support growth plan and engage customers.
  • Raised brand awareness and market position.
  • Developed a powerful website to serve as a marketing platform for targeted inbound and outbound sales and marketing activity.
Image showing Boxtec website on iPad
Image showing responsive website on mobile for technology specialist Boxtec
Branding for technology specialists, Boxtec

"It's a true partnership. Valiant goes the extra mile for us. They have managed to change the positioning of our business from being a hardware and service provider to solutions experts in new markets. It's exactly why we've worked with them for over 10 years."

Sales + Marketing Director, Boxtec

Branded user guides for technology specialist company, Boxtec
Creative technology handbook design with new branding for Boxtec
Technology instruction guide design for Boxtec


  • Discover
  • Research
  • Competitor analysis
  • Brand strategy
  • Brand positioning
  • Web strategy
  • Values
  • Key messaging
  • Employee engagement strategy
  • Design
  • Naming
  • Tone of voice
  • Brand development
  • Website design
  • Marketing communications
  • Launch campaign
  • Launch materials
  • Packaging
  • Prototypes
  • Develop
  • Brand guidelines
  • Brand application
  • Website
  • Deliver
  • Animations
  • Brand guidelines
  • Brand application
  • Website
  • E-marketing
  • Sales proposals
  • Marketing communications
  • Industry report
  • Employee engagement
  • Social media
  • Photography
  • Video

We've got a reputation...



International B2B Marketing Awards: Brand Initiative

Clutch: No.1 Branding Agency

World Gin Awards: World’s Best Gin Bottle Design

Clutch: Top 5 Web Agency (UK)

Marcom Awards: Gold Award

Clutch: Top 5 Packaging Agency (UK)

Awwwards: 6x Honorable Mentions

The Manifest: Top 5 Branding Agency (UK)

Hermes Creative Awards: Gold Award

The Manifest: Top 5 Wordpress Agency (UK)