Alrec is a global retail brand display organisation with over 60 years of experience behind them. They approached Valiant to help reposition them as modern-day industry leaders and engage and unify employees across Europe to become One Alrec.
The company designs and delivers exciting retail experiences that enable global brands to attract and engage customers. But while their solutions are both contemporary and inventive, their corporate branding was showing its age. Following extensive internal engagement processes Valiant re-engineered their branding, created new visual assets and designed and delivered an internal lauch to engage internally. This was supported externally through a powerful new website, to position the company as Experts in Experience.