B2B

Alrec

Strategy, rebrand and website to reposition innovative retail experience experts

Overview

Initially reaching out to us for some quantitative and qualitative consumer analysis, Alrec obviously felt their company was in safe hands when they then tasked us with revising their whole brand, including logo, website and marketing comms. They were undertaking a swift sea change in the business at the time, so we knew we had to put our skates on to meet their timelines and deliver the goods. Time constraints didn’t impact how meticulously we approached this project however; “More haste and less speed” as they say.

Key objectives

  • Full brand refresh, including visual identity, tone of voice and value proposition
  • Complete overhaul and creation of marketing materials both on and offline
  • Transformation of online presence, with a new feature-rich interactive website at the forefront of the digital strategy
  • Direction and creation of a video asset library, featuring interviews, insights and a deep-dive into Alrec’s highly evolved processes
  • Supporting the new sales strategy with advanced, targeted digital marketing assets

Actions

The look, feel and tone of voice of their brand had to reinforce their mantra of delivering ‘powerful and memorable retail experiences’ so that was on our mind throughout the process. We could see that there were some subtle yet powerful changes to make to their current branding. Their typeface, for instance, needed some finessing, and minimalisation applied to echo their focused and efficient approach to business; it needed cleaning up effectively to correctly represent Alrec. Their colour palette as well needed some extension and slight variations to imply levels of intimacy and professionalism – a company with many shades of skills and experience you might say.

Once these concepts were in place we then used them as a basis for the website design. Like the typeface of the new logo, the feel of the website had to be clean with an inviting, fluid progression to it. There is bold, confident use of colour throughout, but it doesn’t overwhelm, it is softened and broken up by the use of large serif and script typefaces. The web build itself injects a level of dynamism to the design with subtle fades, transitions and interactive components, giving it that extra engaging quality.

Results

We’re pleased to say that the whole experience was a success and Alrec now have a stable and confident visual identity from which to broadcast from. Proud doesn’t come close to describing how delighted we are with the aesthetic of the whole portfolio we worked on, and continue to work on. This was more than just a job for a client it was an immensely fulfilling and rewarding experience that has forged a unique business relationship.

"I would recommend them unequivocally for any type of business, whether you’re just starting out or if you’re a seasoned, long-standing business. They can help you with all stages of the project because they have great thinking and challenging approaches to everything."

Clare Feather - Marketing Manager, Alrec

Deliverables

  • Discover
  • Research
  • Competitor analysis
  • Brand strategy
  • Brand positioning
  • Web strategy
  • Values
  • Key messaging
  • Employee engagement strategy
  • Design
  • Naming
  • Tone of voice
  • Brand development
  • Website design
  • Marketing communications
  • Launch materials
  • Packaging
  • Prototypes
  • Develop
  • Brand guidelines
  • Brand application
  • Website
  • Deliver
  • Brand guidelines
  • Brand application
  • Website
  • E-marketing
  • Sales proposals
  • Marketing communications
  • Industry report
  • Employee engagement
  • Social media

We're award winning

We've won these...and more

Project

Award

Twisted Nose / Rebrand + Bottle

2020 San Francisco World Spirits: Double Gold Medal

Twisted Nose / Rebrand + Bottle

2020 World Gin Awards: World’s Best Gin Bottle Design

Tinmasters  / Website

Awwwwards: 2x Honorable Mentions

Tinmasters / Branding

International B2B Marketing Awards: Brand Initiative

Inntel / Branding

Marcom Awards: Gold Award

The Engine Room / Brand + Website

SiteInspire: Site of the Day