We never make assumptions. Even though we’ve worked with Inalytics for years, we entered the project with fresh eyes and open minds. We began the Discovery process by researching and reviewing both the competitor landscape and Inalytics’ perceived position within the industry. This insight was then used in workshops and brainstorms to help establish what the core of the new messaging and approach should be. The recurring theme of innovation and technology gave us a powerful story to tell at the next stage, when we were able to distil the best of what was relevant in the existing branding and give it an entirely new and inspiring context. A new visual identity and colour palette came together that was vibrant and energetic, while remaining totally recognisable as Inalytics. Supporting assets were inspired by visual data modelling, producing simple, colourful, abstract shapes that still communicated the complexity and accuracy of the data they represented. Once established and agreed, we rolled out the new identity across a wide range of collateral, from marketing brochures to research papers.
The rebuild of the website gave us a fantastic opportunity to infuse the new identity with movement and interaction – something we’d always planned for during the design stages in fact. The stark precision and confidence of bold, clean typography and ample whitespace is balanced by the visual assets shifting and morphing like data projections, emerging and changing on scroll and constantly inviting the user to explore and discover. The website really is the ultimate representation of where Inalytics has got to now – a powerfully simple end result, built on complex, cutting edge technology.
