Inntel is the largest and fastest growing meetings management business in the UK. We went the extra mile to get to know them and their clients so we could deliver a new brand identity that would reposition the business and depict the Inntel story. The results have been fantastic: a 68% ‘brand effectiveness’ increase, a 44% increase in internal engagement and the website smashed its Year 1 KPIs in the first quarter.
Inntel is the largest independent business in its sector with so many positive achievements – client loyalty, great employee engagement and amazing bespoke IT systems to underpin their service. However, their existing corporate identity failed to communicate their professionalism, service levels or values. As the company continued to grow and apply for larger contracts with complex tender processes the need for a suite of visual assets become very apparent as well. As Inntel headed towards celebrating their 30th anniversary it seemed the perfect time to reassess their brand strategy, corporate identity and their visual portfolio.