B2B + B2C

Great Glen Distillery

Creating a striking brand and packaging to launch a new distillery

Project overview

How do you launch a new product in a crowded category and build awareness and sales as soon as possible?

That’s exactly what Daniel Campbell and Adam Dwyer wanted when they contacted Valiant to help them launch their new distillery and amazing Great Glen Gin. The pair of entrepreneurs found us through the innovative work we delivered for Twisted Nose and Winchester Distillery.

We worked closely with them to understand the provenance of their stunning location, based on the banks of Loch Ness along the famous Great Glen faultline. Adam, a renowned chef, created a stunning smooth and unique gin as their flagship product. Inspired by the landscape, the flavour and their location we created branding, package design and a Shopify ecommerce website to launch the business and support sales. Creating a bespoke coloured bottle to match the purple heather clad mountains, the shape of the label was designed to reflect the skyline across the loch from their distillery.

The team has since launched, and sold, a number of other successful gins to add to their portfolio and are being shortlisted and winning awards regularly.  You can buy their amazing gins from their website here.

Key results

  • Created unique packaging and branding for launch
  • Delivered effective optimised Shopify 2.0 ecommerce website
  • Delivered all content and photography to support sales
  • Created gift packaging and further product packaging
  • Achieved record sales for launch
  • Sold out of newly launched products within 3 months
  • Online sales up +78% year on year

"Without Valiant we would not have the business, brand or success we have currently achieved with Great Glen Distillery. It is an amazing partnership and we completely trust their brand expertise and judgement on everything we do. We know people buy our product not just because of its taste but how it looks too!"

The Directors, Great Glen Distillery.


  • Discover
  • Research
  • Competitor analysis
  • Brand strategy
  • Brand positioning
  • Web strategy
  • Values
  • Key messaging
  • Employee engagement strategy
  • Design
  • Naming
  • Tone of voice
  • Brand development
  • Website design
  • Marketing communications
  • Launch campaign
  • Launch materials
  • Packaging
  • Prototypes
  • Develop
  • Brand guidelines
  • Brand application
  • Website
  • Deliver
  • Animations
  • Brand guidelines
  • Brand application
  • Website
  • E-marketing
  • Sales proposals
  • Marketing communications
  • Industry report
  • Employee engagement
  • Social media
  • Photography
  • Video

We've got a reputation...



International B2B Marketing Awards: Brand Initiative

Clutch: No.1 Branding Agency

World Gin Awards: World’s Best Gin Bottle Design

Clutch: Top 5 Web Agency (UK)

Marcom Awards: Gold Award

Clutch: Top 5 Packaging Agency (UK)

Awwwards: 6x Honorable Mentions

The Manifest: Top 5 Branding Agency (UK)

Hermes Creative Awards: Gold Award

The Manifest: Top 5 Wordpress Agency (UK)