Building a strong brand strategy, identity and website for an AI technology specialist

Project overview

Imagine having the expertise to be able to predict business critical information for a sector which has faced phenomenal challenges over the past few years? The founders of Predyktable do exactly that. And we were appointed to deliver a robust brand strategy and identity to help them launch their AI technology business.

AI and machine learning specialists.

With  over 20‭ ‬years of experience developing technology solutions for retail and hospitality clients‭, their trailblazing data scientists have harnessed the power of machine learning. They build bespoke algorithms to forecast the future rather than rely on historical data analysis. ‬

Their AI capability enables phenomenal productivity and mitigates risk. So much so that they  attracted significant investment‭ at start-up stage. ‬Their investors understand the importance of brand and communication and prioritised it from the start.‬

Brand strategy and identity for AI

Valiant was appointed to develop a strong brand strategy and identity to help Predyktable connect to their audiences‭. ‬We needed to be mindful that this sector is not one for early adoption. It was critical that the branding process provided the foundation to humanise their technology and capture the benefits of their proposition‭. ‬

Employer brand was also an important consideration. In the current climate finding great people to grow teams is a challenge. We created a employer brand narrative around Predyktable people which is already workig by attracting key hires to the company.

Key results

  • Developed a strong foundation for the business through our brand strategy process‭, ‬articulating their brand purpose‭, ‬vision, values and proposition‭.‬
  • Created a brand identity which captures their innovative AI proposition.
  • We’ve humanised their technology proposition through design‭, ‬tone of voice and messaging.
  • Attracted key hires through new employer brand and narrative.
  • Delivered clear value propositions to align all sales activity.
  • Designed and delivered an explainer animation.
  • Created a compelling launch campaign on LinkedIn using a series of animations and key messaging.
  • Built a powerful website platform from which to deliver laser focused lead generation marketing.
  • Delivering ongoing marketing requirements‭, as an extension to their team.
Predyktable brand identity
Website for AI technology specialists
Mobile responsive website images for AI technology brand
Business card design for AI machine learning specialist
Brand strategy and purpose and mission for Ai technology company
Brand strategy, vision and purpose for Ai and machine learning company
Employer brand development for Ai technology company
Business card design for AI machine learning specialist

"They not only delivered to brief but they surpassed our expectations, they challenged us and pushed back where necessary to ensure our vision turned into reality."

Phillip Sewell - Chief Executive Officer, Predyktable

Illustration of two people with abstract curve - part of brand identity development for AI
Illustration showing person with globe as part of brand identity for technology firm


  • Discover
  • Research
  • Competitor analysis
  • Brand strategy
  • Brand positioning
  • Web strategy
  • Values
  • Key messaging
  • Employee engagement strategy
  • Design
  • Naming
  • Tone of voice
  • Brand development
  • Website design
  • Marketing communications
  • Launch campaign
  • Launch materials
  • Packaging
  • Prototypes
  • Develop
  • Brand guidelines
  • Brand application
  • Website
  • Deliver
  • Animations
  • Brand guidelines
  • Brand application
  • Website
  • E-marketing
  • Sales proposals
  • Marketing communications
  • Industry report
  • Employee engagement
  • Social media
  • Photography
  • Video
Branded TShirts showing predyktable logo
pages from the brand book created for Predyktable

We've got a reputation...



International B2B Marketing Awards: Brand Initiative

Clutch: No.1 Branding Agency

World Gin Awards: World’s Best Gin Bottle Design

Clutch: Top 5 Web Agency (UK)

Marcom Awards: Gold Award

Clutch: Top 5 Packaging Agency (UK)

Awwwards: 6x Honorable Mentions

The Manifest: Top 5 Branding Agency (UK)

Hermes Creative Awards: Gold Award

The Manifest: Top 5 Wordpress Agency (UK)