Imagine having the expertise to be able to predict business critical information for a sector which has faced phenomenal challenges over the past few years? The founders of Predyktable do exactly that. And we were appointed to deliver a robust brand strategy and identity to help them launch their AI technology business.
AI and machine learning specialists.
With over 20 years of experience developing technology solutions for retail and hospitality clients, their trailblazing data scientists have harnessed the power of machine learning. They build bespoke algorithms to forecast the future rather than rely on historical data analysis.
Their AI capability enables phenomenal productivity and mitigates risk. So much so that they attracted significant investment at start-up stage. Their investors understand the importance of brand and communication and prioritised it from the start.
Brand strategy and identity for AI
Valiant was appointed to develop a strong brand strategy and identity to help Predyktable connect to their audiences. We needed to be mindful that this sector is not one for early adoption. It was critical that the branding process provided the foundation to humanise their technology and capture the benefits of their proposition.
Employer brand was also an important consideration. In the current climate finding great people to grow teams is a challenge. We created a employer brand narrative around Predyktable people which is already workig by attracting key hires to the company.
