Digital Barriers is an innovative video security proposition for organisations. They needed to reposition their proposition to target new markets and channel partners, as well as driving growth in Europe and the USA.
Defining brand architecture
We worked with the team to create a stronger brand proposition for the company to market their technology platforms. As the company evolved they built more platforms and introduced new products. As often happens in innovative businesses – the lack of clear hierarchy became confusing. We worked with their team to define a rationalised and simpler brand architecture structure. This is now far easier for their target markets to understand and designed to support future innovation. Alongside this we worked with the internal team to articulate the company’s positioning to resonate with each specific audience – ensuring we captured the tranformational benefits as well as inviting trust and reassurance.
A new brand identity was created to support the future vision and reflect the values of the business. This was rolled out across all sales and marketing materials. The company then attracted investment from 3i and moved at pace to grow in the US and UK. The Valiant team continues to support them across all marketing channels including the launch of a new powerful WordPress website.