Digital Barriers

Building a strong brand and architecture to support Digital Barriers’ growth in global markets

Project overview

Digital Barriers is an innovative video security proposition for organisations. They needed to reposition their proposition to target new markets and channel partners, as well as driving growth in Europe and the USA.

Defining brand architecture

We worked with the team to create a stronger brand proposition for the company to market their technology platforms. As the company evolved they built more platforms and introduced new products. As often happens in innovative businesses – the lack of clear hierarchy became confusing. We worked with their team to define a rationalised and simpler brand architecture structure. This is now far easier for their target markets to understand and designed to support future innovation. Alongside this we worked with the internal team to articulate the company’s positioning to resonate with each specific audience – ensuring we captured the tranformational benefits as well as inviting trust and reassurance.

Brand identity

A new brand identity was created to support the future vision and reflect the values of the business. This was rolled out across all sales and marketing materials. The company then attracted investment from 3i and moved at pace to grow in the US and UK. The Valiant team continues to support them across all marketing channels including the launch of a new powerful WordPress website.

Key Results

  • Defined a brand architecture for the company and its technology products

  • Repositioned the business to reflect the change in target audience

  • Created a brand strategy, identity and tone of voice to successfully launch existing technology and new products

  • Developed a design framework to support and enable growth in the USA and European markets

  • Developed a full suite of marketing materials, guides and proposals to support ambitious growth targets

  • Articulated and defined points of differentiation for sales engagement and translated complexity into clear messaging

  • Accelerated engagements with all audiences including direct customers, leading integrators and global long term partnerships

"Valiant’s commitment to learning and understanding our business is impressive. The branding and communications they’ve delivered have increased engagements with clients and world renowned businesses for global partnerships."

Farah Plange – Marketing Director


  • Discover
  • Research
  • Competitor analysis
  • Brand strategy
  • Brand positioning
  • Web strategy
  • Values
  • Key messaging
  • Employee engagement strategy
  • Design
  • Naming
  • Tone of voice
  • Brand development
  • Website design
  • Marketing communications
  • Launch campaign
  • Launch materials
  • Packaging
  • Prototypes
  • Develop
  • Brand guidelines
  • Brand application
  • Website
  • Deliver
  • Animations
  • Brand guidelines
  • Brand application
  • Website
  • E-marketing
  • Sales proposals
  • Marketing communications
  • Industry report
  • Employee engagement
  • Social media
  • Photography
  • Video

We've got a reputation...



International B2B Marketing Awards: Brand Initiative

Clutch: No.1 Branding Agency

World Gin Awards: World’s Best Gin Bottle Design

Clutch: Top 5 Web Agency (UK)

Marcom Awards: Gold Award

Clutch: Top 5 Packaging Agency (UK)

Awwwards: 6x Honorable Mentions

The Manifest: Top 5 Branding Agency (UK)

Hermes Creative Awards: Gold Award

The Manifest: Top 5 Wordpress Agency (UK)