Our brief for a new website for Whiteoaks was really clear. We needed to design and create a site with more visual impact, positioning them as the contemporary tech PR experts they are. Another part of our brief was a bit more unusual – Whiteoaks recognised that online browsing behaviour often follows a continuous scroll, so requested clearly defined content areas to match.
Having seen the benefits of building modular websites for clients using a flexible template system in action, we knew this was the right direction for Whiteoaks. (Want to know more about our modular website approach?) With video and imagery content high up on the requirements list as well as downloads and a continuous stream of blog posts, we had to deliver a system that Whiteoaks could confidently add to whilst maintaining brand design consistency. In addition our approach enables Whiteoaks to set up custom pages to attract prospects, support a campaign or respond to a specific requirement – all without any coding knowledge at all.
The results are a content rich, user friendly and highly optimised website. By future-proofing Whiteoaks’ online presence we have provided them with a platform from which they can easily inform clients, engage prospects and continue to grow and position their business online. The ability to construct their own campaign pages will save them significant costs in the future too.
“Just wanted to thank you for all your hard work in pulling it together. From the initial concept, to design and implementation, has been absolutely perfect. The finished product is better than we could have hoped for and is sure to impress our prospects. Seriously impressive stuff from the team!”
Simon Moss, Whiteoaks