Whiteoaks Mission Possible
As one of the UK’s leading B2B technology PR agencies, Whiteoaks don't just know great tech PR they're on a mission to be the return on investment PR industry leader. So when they give us a brief for a direct mailer, we get creative with results in mind.
Whiteoaks were going to be attending three global PR exhibitions throughout 2016 and wanted to invite their prospects to meet up. Rather than sending out a generic invite, we decided the best way forward was to do things a little differently.
The concept for the mailer was a spoof on Mission Impossible and involved a series of videos which we planned and filmed, a stylish USB to house the videos, an informative insert and an intriguing box to send the mailer in.
The mailer has been a great success so far, delighting and engaging prospects and delivering that all important ROI.