Whiteoaks Chilli Mailer
Whiteoaks, a results-driven tech PR agency work with Valiant to create memorable and effective direct mail campaigns. This chilli mailer has stayed on prospects desks for months, always keeping Whiteoaks in their prospect's minds.
Direct mail works when it is designed well and sent to a clean database. Whiteoaks work with Valiant to create a number of direct mail campaigns each year as part on their ongoing , successful business growth strategy.
This campaign included personalised printed inserts and a grow your own (on-brand) orange chilli plants. These were neatly packaged and sent directly to Whiteoaks’ clients. Followed up by the Whiteoaks team, as with each of the direct mail campaigns we create, this one resulted in meetings and leads for the new business team. We love working with Whiteoaks creating clever mailers like these and recent response rates and statistics support their effectiveness.
A recent study “The neuroscience behind the response-driving power of direct mail” found that:
- Direct mail generates a motivation score that is 20 percent higher than digital media.
- Direct mail was found to require 21 percent less cognitive effort. That means your message is absorbed more quickly and effectively.
- Brand recall was 70 percent higher among participants who were exposed to direct mail ads rather than to digital ones.
If you’re interested in how direct mail could connect you to your customers please get in touch now on +44 1252 783106 or email Tina on firstname.lastname@example.org