What on earth is Twisted Nose gin anyway?
Deep in Winchester, Hampshire there is a mass of beautiful chalk streams. Around their crystal clear waters can be found many of nature’s wonders — from freshwater trout, diving kingfishers and iridescent dragon flies. When you look a little closer you can find masses of wild watercress — pure, plump and peppery. Watercress has the latin name of Nasturtium, which when translated literally is Twisted Nose. You know how your nose wrinkles when you’re about to sneeze? Well, that watercress peppery-ness is the key, contemporary botanical in this delicious gin. It was these stunning streams, the clarity of the water, the green and blue sparkles as the sun glints through the English countryside that inspired our rebrand and new bottle design.
To truly understand the product, the Valiant design team underwent multiple gin tastings. These were led by the Distillery’s founder Paul Bowler. Yes, another reason why we absolutely love what we do.
The gin branding and bottle design brief
Our brief for the project was to:
- Represent a modern, contemporary gin.
- Capture its fresh, clean taste with its peppery sparkle.
- Communicate its Hampshire location with it’s clear chalk streams.
- Highlight its key ingredient, local watercress needed to be apparent.
- Reduce material usage as part of a distillery sustainability push.
- Create an instantly recognisable product.
- Limit breakages in transportation.
From this our design distillation process began.