We started by clearly identifying Traffiglove’s key target sectors and the decision maker roles within relevant organisations. We worked with the sales team, talked to distributors and clients and used surveys to establish the key issues facing hand safety in the target sectors. This gave us the content framework for the communications plan.
Our first main project was to create an industry report from scratch – an informative piece of collateral, not selling Traffiglove products but objectively providing expert information on hand safety. Valiant researched the subject thoroughly, talked to key industry bodies, used the Health & Safety Executive reports and asked industries about their knowledge or key issues. We wrote and designed the report to engage the reader, provide factual information in a visually interesting format and make sure each recipient understood that TraffiGlove was the expert voice behind the publication.
To support his repositioning of the Traffiglove brand, Valiant has helped raise awareness and drive growth for the company through a range of engaging deliverables, from sector-specific brochures, leaflets and account marketing pieces to product packaging, exhibitions, emarketing and content creation.