With more than a century of expertise and significant new investment behind them, Caldicot Metal Decorators asked Valiant to rebrand and reposition them as innovative masters of their craft in a changing and challenging market. We transformed them into the ‘Tinmasters’; giving them a new name, a new look and a revived sense of purpose. The process helped them win two years’ worth of new business in just four months and showed employee engagement at an all-time high.
CMD appointed Valiant to overhaul their brand positioning and create a strong foundation from which to drive awareness of their expertise; the aim being to market them to a broader prospect base.
Their existing brand identity and website presented the business as a dated manufacturer and gave no indication of their expertise or high service standards. Their brand offered no visual differentiation or competitive edge between them, their two local competitors or their European competition. They needed to clearly show their strengths and skills and forward-thinking approach. If you’ve got it, flaunt it we say.