After exploring many concept directions and covering the studio walls with ideas, Sony were inspired by our ‘See things in a new light’ direction. Our favourite advert of the three we created, cleverly titled “Dan & Dog”, was shot in the Valiant office garden, with Rudy, a borrowed terrier, and Dan our web guru proving his versatility again. Whoever said not to work with animals or children is clearly not entertained by the brilliant animal antics involved in trying to get a perfect shot.
Sector specific sales
Following the launch Sony wanted to specifically target the Education sector –prolific users of projectors but a difficult market to gain traction in. We set to work putting together their proposition for the Education sector, which then formed the backbone of the sales pack we produced to illustrate the benefits of their product range. We organised, managed and creatively directed a photo shoot at the University of Surrey to ensure we avoided the typical “library shot”.
Of course, being Valiant, we didn’t want to just deliver a sales pack. We wanted to make an impression on a University’s AV manager. We wanted to ensure that a school’s financial controller remembered Sony’s products. So we created a box which was exactly the size of a scaled 3LCD laser projector – the lead product. On opening the box each recipient was presented with all the literature they needed including a benefits brochure, case studies, press clippings, a presentation on a USB and a lens shaped pot of tasty RGB jellybeans.