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Brand refresh and website

SMI has had considerable and consistent growth over the past few years. To celebrate their 35th year in business they chose Valiant to update their brand, website and assets to give them a great foundation for continued growth in the future.


SMI have an innovative approach to workwear and PPE, they’re dedicated to detail and excited by innovation. There are times when it’s more appropriate to evolve a brand identity rather than reinvent it, and this was the case for SMI. With industry leading developments in the pipeline, we needed to update their branding to be more contemporary, smart and focused.

We thought strategically about how the new branding could be communicated, knowing the website needed to be just as clear.


After creating a new brand identity SMI loved, we moved onto designing and building a new website with an online catalogue. The site needed to work for visitors who are looking for company credentials, information and insights.


The result is a content rich, engaging website with a branding that supports this fast moving business. A full online catalogue is on its way which demonstrates the scope and quality of the SMI product range.