Siren’s key desire was to support their brand and products from all angles, making sure that the design and packaging was as good as their premium products. They wanted to make sure their beers were instantly recognisable and had stand out whether they were on tap, on shelf or boxed!
We undertook a brand review for Siren. The key finding was that the existing brand assets weren’t being used as consistently or as well as they could be across all brand design elements. Also the Siren team found that there weren’t enough appropriate assets for them to use across additional marketing materials that they created internally.