B2B & B2C: Quadrabuild brand strategy, brand hierarchy and website
QuadraBuild is a construction business that specialises in structural repair, helical piling and modular building extensions for new builds. They approached Valiant for a brand identity and website to launch their new business and specifically their innovative new helical piling solution.
QuadraBuild required a new brand identity which would help them clearly communicate and launch their specialist services. The directors run a successful business which offers a very specific construction service to authorities and business. However an ideal customer for Quadrabuild was completely different and their brand proposition needed to be effective for their new target market which includes both business and consumer audiences. On a practical level they required assets from which they could create additional branded collateral and proposals with too – which could instantly be recognised as part of the Quadrabuild stable. And of course it needed to engage, invite interest and trust.
Our discovery workshop ensured we really grasped what Quadrabuild delivers, what their goals and objectives are as well as understanding their target markets. This enabled us to confidently start on the design journey. We created a brand identity based on their unique and specialist helical engineering technology. The brand helps position them as a leader of this type of technology and conveys their innovation, specialist knowledge and engineering detail. Once the branding was finalised we used this design direction to create their new website. Built using a modular WordPress approach the website gives them ultimate flexibility to maintain and update their website as business evolves and develops.
The brand and website has given Quadrabuild the platform they required from which to launch their business. The brand style and website has definitely provided them with an edge over competitors and has been engaging for both B2B and Consumer audiences. We are watching results and will report back.
What we did.