Martec

Martec manufactures connectors for harsh and critical environments. Despite leading in their field, their marketing materials didn't represent the level of professionalism they offered and weren't helping them generate growth. Valiant reviewed everything and set to work on improvements.

Objective

Martec contacted Valiant a couple of years ago to look at refreshing the companies image both online and offline. They had a website which had grown unwieldy and was difficult to update and some disparate pieces of literature which had been created without any overall strategy or focus in place. The lack of consistency across Martec’s marketing materials just didn’t represent the level of quality and specialism they provided their clients both in products and services. Perfect for Valiant, the opportunity to devise a plan, see the overall vision and get it implemented without relying on the very busy MD for too much hand holding.

Action

We immersed ourselves into the Martec business and learned all about hermetic connectors, configurable interconnects and critical environments. Only then could we put together a plan of action. This included a brand refresh and a new website. Both repositioned the business as world class leaders in their field.

However with multiple exhibitions attended each year and new business meetings planned the company needed new literature to support them.  We planned out the refresh of existing materials as well as coming up with the strategy and ideas for new engaging materials to generate leads and interest.

Results

Our goal was to assist Martec in expanding their global reach as world-class providers in the industries they work in. Following the refresh, we succeeded in raising their brand awareness both in the UK and the US, which lead to Martec becoming part of the global Amphenol Group.