Dr Philips is a chartered building surveyor with a very specific and specialised focus – historic and listed buildings. With 30 years’ experience helping to preserve and maintain these important architectural gems, he’s become the best in his industry. The challenge he was facing was how to communicate this and elevate the status and impact of his business in what was a small but crowded marketplace. He needed to establish his position as the first choice professional – the man to go to for the most important, interesting and complex projects.
As opposed to the rest of his industry, he knew just how important the quality of his brand, imagery and – even more importantly – his website would be in achieving this and attracting exactly the kind of work he wanted to undertake. In his words, he wanted “someone who’s never seen or heard of my business before to look at the branding and the website and immediately know that I’m the expert in this particular field.” He understood the return on investment this could deliver, and tasked Valiant with the job. And just to up the ante, Dr Philips told us he’d be happy with nothing less than “god-like genius” from us. So, no pressure then.