When we first met some of the team at the JST we were overwhelmed by the impact their charity has on the people who have experienced their voyages. We learned about the restrictions some people face in their lives, how their world can become smaller as they lose the confidence or ability to venture out. A world which can often be limited to the safety and security of their home. This can cause loneliness, disconnection and a feeling of restriction. Aboard a JST tallship people are immersed in an inclusive sailing experience in an accessible and enabling environment. It can literally change peoples lives for the better.
To support their work they needed to elevate their marketing presence and improve their website. Their website was uninspiring, difficult to navigate, not accessible and hard to update. They needed a platform to support fundraising and beneficiaries.