We love working with global leading investment analysts, Inalytics. Valiant rebranded the business in 2012 and we continue to evolve and develop the brand across both online and printed materials - and win awards for our efforts.
Inalytics is a fascinating business who lead their field. Through the vast database they hold they are able to measure the success (or failure) of every decision and investment manager makes.
To stamp their mark on the industry and remain ahead of their game they continually look to improve and update their web presence. The latest iteration is designed to neatly work across different devices ensuring an intuitive user journey for the Inalytics audience.
Inalytics required a bold, confident home page which clearly stated their position in the marketplace. Engaging, interactive facts allow the user to learn more about the business. To allow us to monitor user behaviour we set up analytics for the site enabling us to precisely monitor engagement actions for every visitor. We can see that every interactive tile has been clicked upon. The average user is clicking up to 4 facts and impressively visitors are spending on average 1.09 minutes on the home page alone!
The results for the Inalytics site are very strong. Most websites register significantly higher visitor numbers on their homepages which quickly drop off for other pages. However the average Inalytics visitor is delving into the site with little variation in visits between all pages on the top navigation. Users are staying on the individual insight report pages for over 2 minutes – testament to the importance of great content.
We also work on videos, presentations and brochures for the Inalytics team to support their expansion. And to top it all we were absolutely chuffed to be awarded bronze for the best overall website for Inalytics at the Surrey Digital Awards 2016 (and that was up against consumer sites too!)