Four Eyes Insight website
Four Eyes Insight are revolutionising the business of medical efficiency. They save the NHS millions of pounds a year and wanted a website that communicated this is a way that sets them apart form the cold, safe and conservative market they operate in.
Four Eyes’ game-changing service is built around a powerful process, with clear and simple steps. We designed the home page to guide the user through this process, using eye-catching colours and typography, and subtle animation highlights to bring those steps to life.
Bold, modern typography and vibrant colour immediately sets Four Eyes apart from the clinical cliche of sterile blues and greens.
To support the messaging around the process, we designed an engaging case study section – and included the centrally-managed case studies throughout the site to provide proof and context to the message.
The site was also designed to be fully responsive, providing a rich user experience right down to mobile size.
The website has been a huge success – as well as meeting and exceeding all the objectives agreed with Four Eyes, it has been nominated as a finalist in the 2017 Surrey Digital Awards.