Chris Heron has passion and professionalism which has put him at the forefront of fitness in London for over 10 years. Facing a saturated market, he approached Valiant to help him bring his unique indoor rowing proposition to life. We delivered a powerful brand strategy, a new name, an inspiring identity and a dynamic booking website. The result? The Engine Room has made a big splash in the London fitness scene, and has been featured in The Evening Standard, The Sunday Times and Women’s Health.
Chris saw the opportunity to develop a technology driven fitness business utilising smart, interactive and personalised data to achieve the very best results for individuals. Rowing has often been overlooked as one of the single best sports for all round fitness. Chris recognised this and worked with Olympic rowers to research and develop the first interactive rowing studio in the UK using state of the art ‘Technogym’ equipment. His brilliant concept was being brought to life in the Grade II listed church he is based in by the talented Bergman Interiors. However, a powerful vision needs a name, brand strategy, identity and website to match; that’s where we come in.