B2B: Dayta brand identity and website

Dayta appointed Valiant to reposition and refresh their brand by creating an identity and website which would appeal to both business and education sectors. This has helped them achieve their most successful year to date.

Overview

Now and again you come across a business who have a brilliant team, are true experts at what they do, have built a truly respected reputation and are lovely people to boot. They hid their talents well behind a website which was difficult to navigate, wasn’t responsive and didn’t allow users to find the information they needed or book on a seminar. Dayta are Sage experts in business and education and offer very different solutions for each. Working with Sam and her team we gave Dayta a new brand identity and website to help them connect with their prospective customers.

Action

We kicked off with our Discover workshops to get to really understand the history of this family owned and run business, their successes and importantly the huge differences between the two audiences they work with – businesses and schools. Their current sales were most successful through running informative seminars where prospects got to meet and understand why Dayta has such a positive reputation. Getting people to attend was becoming harder and time consuming for the team. There was no function on the website for prospects to see what events were approaching or for them to be able to book online.

In addition to the website shortcomings the brand identity for the business needed an update. The existing logo was very simple but had been adapted to suit the education sector. This was confusing from a business and brand strategy and the education logo looked unprofessional. Our workshops with the Dayta team helped us establish a single strong brand strategy which was visualised with a single strong identity. The brand design was rolled out across the website using colour to define the different audience types. The design was clean, simple and presents the information clearly. Allowing visitors to book onto seminars online saves time and looked so much more professional. The site is built using WordPress and provides Dayta with a very straightforward content management system allowing them to easily update their events, news case studies and content.

Results

Dayta had previously never had a sales lead from their website. The website went live and within an hour they had a significant lead for a Sage 200 prospect. Since they are now having their most successful and profitable year since the business began. When asked how the brand and website has contributed to that success Sam Ayres, Managing Director, told us:

“There is no question re-branding and the new website had a part to play in this success. Going through that process was like us growing up. I honestly can’t thank you enough – Valiant is an awesome company with great people. Since then we’ve massively upped our game.”

And that is exactly why we love what we do, as it really makes a difference.

 

What we did.

Discover

Brand strategy

Brand positioning

Brand evaluation

Website strategy

Design

Brand design

Website design

Deliver

Brand application

Website development

Brand guidelines