Dayta brand identity and website
Dayta appointed Valiant to reposition and refresh their brand by creating an identity which would appeal to both business and education sectors. This was closely followed by a new website with a clear user journey for each of their customer types.
Now and again you come across a business who have a brilliant team, are true experts at what they do, have built a truly respected reputation and are lovely people to boot. They hid their talents well behind a website which was difficult to navigate, wasn’t responsive and didn’t allow users to find the information they needed or book on a seminar. Dayta are Sage experts in business and education and offer very different solutions for each. Working with Sam and her team we gave Dayta a new brand identity and website to help them connect with their prospective customers.
We kicked off with our Discover workshops to get to really understand the history of this family owned and run business, their successes and importantly the huge differences between the two audiences they work with – businesses and schools. Their current sales were most successful through running informative seminars where prospects got to meet and understand why Dayta has such a positive reputation. Getting people to attend was becoming harder and time consuming for the team. There was no function on the website for prospects to see what events were approaching or for them to be able to book online.
In addition to the website shortcomings the brand identity for the business needed an update. The existing logo was very simple but had been adapted to suit the education sector. This was confusing from a business and brand strategy and the education logo looked unprofessional. Our workshops with the Dayta team helped us establish a single strong brand strategy which should be visualised with a single strong identity.
Working through our Design step we presented four strong brand identities to the Dayta team. There was a clear favourite. Sam Ayres, Managing Directorwas focused on business development and not especially concerned how the company logo looked, so long as it worked. We were delighted when she said “I just wanted to thank you. I genuinely love the logo – I really, really do. And it’s so nice to actually feel excited about all the changes rather than scared!”
The brand design was rolled out across the website using colour to define the different audience types. The design was clean, simple and presents the information clearly. Allowing visitors to book onto seminars online saves time and looked so much more professional. The site is built using WordPress and provides Dayta with a very straightforward content management system allowing them to easily update their events, news case studies and content.
Dayta has never previously had a sales lead from their website. The website went live and we were chuffed to bits to get an email from the team shortly after. “It’s amazing. I’m LOVING it. I cannot thank you enough. And you wouldn’t believe it, we’ve had a lead in already and a Sage 200 demo has been booked for 15th November!”
Brand and website that delivers results from day 1! Exactly why we love doing what we do.
What we did.