Cielo Move campaign
Transforming customer engagement with technology instore. That's exactly what Box Technologies delivers, so it was critical that the launch of their new product – the Cielo Move – did precisely that and engaged their customers.
We were delighted to be chosen to help Box Technologies launch their innovative new product the Cielo Move. Box Technologies – the customer engagement specialists – are bringing cutting edge mobile EPOS to the market. As we live and operate in a world where customer experience and engagement is the differentiator for brands – the Cielo Move is the technology to help achieve that.
Our objective was to bring the Move to life online and offline.
The Cielo Move product is the epitome of driving instore customer engagement. To ensure this was clearly communicated we worked with Box on creating a strategic campaign which was designed to engage visitors. This kicked off with a campaign microsite. To keep it cost effective we took the route of a single scrolling page WordPress site ensuring that the user journey delivered at every step of the way. A flexible framework allows Box Technologies to update the site as more content is built. The site is fully responsive with 360 degree rotational product images and engaging interactive elements.
To support the website we also planned, filmed and edited a video showing the Move in action within a fashion boutique. The campaign also included the design of a brochure and email invitations for a launch event.
We have had significant engagement levels through the Cielo Move website. Average visitor time spent on the site (remembering it is a single page site) is over 6.15 minutes! The website also won the first place Gold at the Digital Awards SDA16 for Best Responsive Site with an extensive judging panel stating that the user journey and experience were excellent, the site is engaging and beautifully designed for mobile. We were also recognised by the Hermes Creative Awards who have given us their highest accolade, a platinum award for the site.