B2C: Castles brand repositioning and marketing campaign
Castles is an independent estate agent in Surrey and Hampshire. In a marketplace where house buying is driven online how could a local specialist stand out and attract more people to sell or let through them and not their national competitors?
Castles has been established for 25 years and needed to uplift its current marketing material both visually and through a consistent tone of voice. In the competitive areas of Farnham and Aldershot it is essential to create stand-out to attract new sellers. We ran a discovery workshop to understand their business better and to drill down to the aspects of the business that actually differentiated Castles. Why customers recommend and trust them – the outcome of this set the tone for the marketing campaign.
Castles are a straight talking, no-nonsense estate agency that pride themselves on being honest and open. This would become their tone of voice for their brand refresh and new marketing campaign.
The assets we created for their marketing campaign highlighted how Castles would remove the hassle involved in buying, selling, renting or letting, leaving you to deal with the important things.
“Valiant’s ability to bring plans, ideas and suggestions to life is outstanding, they understand the objectives and strategy of a client and deliver these with professionalism and excellence. The standard of work produced by Valiant is impeccable, all the staff are fabulous and are a credit to the organisation. I would have no hesitation in recommending Valiant for a companies marketing, creative and design projects both on and offline. Whatever the project Valiant always exceed expectations!”
Marketing Manager, Castles Estate Agents
What we did.