When we first met the amazing specialists in luxury handstitched dog collars they had no name or brand. Our dog loving design team loved bringing Bowthorpe to life.
Naming and branding a company that hand makes high-end luxury dog collars is right up our street. With our very own Valiant pack of pampered pooches all ready and willing to model we couldn’t wait to start on this brief.
With the global export market increasingly interested in luxury brands from Great Britain we needed to create a name and brand that looked as good as the products it represented and had the style and class expected of an established brand.
For the Bowthorpe name and branding we took inspiration from the product and its materials. The leather used to make the collars comes from the last oak bark tannery in England. The Bowthorpe Oak is perhaps England’s oldest oak tree with an estimated age of over 1,000 years and fitted perfectly with the traditional tanning and saddlery methods used when creating the collars.
Once the name had been agreed we moved on to the branding process, starting with an in-depth workshop to fully understand the company, their values and their business objectives. We developed three gorgeous directions for the client to choose from. After much deliberation and cogitation they settled on the design shown. The application of the brand across details of the leather and buckle, packaging and website are all in progress.
We were even more excited to see our work showcased in the Inspiration section of Design Week and are looking forward to seeing our gorgeous hounds smartening up a bit!