Video: a convincing approach
We have been recommending and producing videos for our clients for a number of years, we feel that they are a great way to get information over to your target audience quickly and concisely. Video is the most engaging way of presenting information, 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text (3M Corporation & Zabisco).
Not only does video help engage your audience; it may even help them find you. The chances of getting a page one listing on Google increase 53 times with video. Google’s latest algorithms give high weightings to video content, as long as it is optimised well. Online posts with videos included will attract 3 times more in-linking domains than a plain text post.
Once potential customers have found you, Video can help drive them to your site. Econsultancy estimates videos in universal search results have a 41% higher click-through rate than plain-text results.
If you want to update your online content to include video, here are a couple of ideas;
Video Case Studies / Testimonials
Traditionally client testimonials and case studies have contained streams of text from satisfied customers endorsing your product or service, which is great. However, as watching online videos is now a mainstream activity – 78% of people watch at least once a week and 55% watch everyday – the growth of video gives you the opportunity to make these hard earned testimonials really stand out.
Being able to see and hear what a client actually says through a video is far more convincing than plain text, and makes potential customers or clients more willing to listen. Filming your client in their offices, or alternative work environment, can really set the scene and add to the credibility of the video.
We created this video to help 3di showcase some of the great work they have done with Raymarine. The video has been used as part of presentations, emailed to prospective clients and promoted through their Youtube channel. It has brought in strong leads for 3di when attending and exhibition, increased their SEO ranking and helped convert new clients.
Product demonstrations and service explanations
Showing a potential customer exactly what a product looks like from all angles, how it interacts or how to use it can help customers make a purchase decision 31% of users buy a product after being influenced by the video.
Product videos could also help to reduce returns, as your customers know what to expect from the product, saving you time and money. Half of customers have more confidence in a product after watching an online video.
Trying to explain a complex or technical service through text alone can lead to some hard reading at times. Dr. James McQuivey of Forrester Research says a minute of video is worth 1.8 million words. A quick video can help potential customers understand what you are offering them much more easily than a page of writing.
If you’d like to hear more about the video content we have generated for our clients please call Hannah on 01252 783106 or email firstname.lastname@example.org. Or, if you’d like to know when our latest guides are published, signup here for our regular newsletter.
By Alice on May 19th, 2014
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