It’s been a bit of a whirlwind the past couple of weeks after being appointed by Port Designs to help position their new innovative product and launch in the UK. The backpack improves safety when cycling by clearly displaying a directional LED operated by a remote hand controller – which neatly attaches to your handlebars. With thousands of people injured whilst cycling each year the product is already being rated by those who have seen it – including its first TV appearance today!

An opportunity came up to launch at the cool urban cycle show in London starting Friday 8th May – so in two weeks everything from printed collateral, hoodies, website, social media campaign, banners, press releases has been completed – phew!

All will be revealed soon – visit GoLedBag online – if you register before 12th May you will go in the draw to win a bag.