We all need a little cheat sheet

Implementation is such a fun part of branding projects. Use this cheat sheet to make sure you keep your brand identity looking great on social media platforms. We might get a bit upset otherwise.


Many, if not all of our clients are on LinkedIn. It’s a brilliant sales tool, if you use it correctly. These sizes refer specifically to your company page.

Profile image – 400 x 400px (Logo size – 300 x 300px)

The image you choose for your profile shouldn’t have tiny text. If your logo has an asset – like an image or an icon that goes with it, that would be great to use as your profile image.Your company name sits alongside your profile image so it doesn’t always need to be the image as well.

Background photo – 1584 x 396px

Make sure your background photo doesn’t have key text on it, or is too busy. You can never, ever, ever control the device people will be looking at your page on, or what size they have their browser window. Make sure it’s an image that works at any size.

Image post size – 1200 x 627px

This makes sure the image along with your written post fits the width of the post size. If you have an image smaller than 200px it will appear as a thumbnail. Anything between 200px and 627px in width will have grey padding on the left and right.

For personal profiles, the background and post sizes are all the same. Your personal profile is circular and LinkedIn has a tool to adjust it for you. Your company may introduce a policy so that all employees have similar imagery, especially for sales people. Just please no night out photos or your best selfie – keep it nice and simple.


Facebook is brilliant for many companies, not all though. Being on Facebook as a business is a very strategic decision, like other platforms too. Do you want to use it as a communications and sales tool? Is it for recruitment? Is it to show company personality or to demonstrate CSR activity? Having a plan for Facebook is key.

Cover photo – 820 x 312 px

Facebook is a little more forgiving than LinkedIn for cover images. I’d still advise to steer clear of text on your profile image if possible.

Profile imageĀ  – 170 x 170 px

My advice stays the same as well for your profile image, keep it on brand, based on your logo.

Regular post image sizes – 720 px, 960 px or 2048 px wide. Carousel images work best atĀ 600 x 600 px.

Facebook automatically resize and format your photos but keeping to the widths above will keep posts looking clean. You have a lot of options with Facebook for uploading imagery and video which is why they automatically resize.


As Twitter says, they are all about whats happening now. Twitter is for your instant news, updates and thoughts. With all other platforms, be dedicated to using it or don’t use it. Nothing looks worse than a profile with the last post 3 years ago.

Header photo – 1500 x 500 px

There are a few things to remember for your header photo. 1) your profile image covers what ever is in the bottom left. 2) Twitter automatically crop the top and bottom of your photo – about 50-100 px. Remember this when designing or choosing your photo.

Profile photo – 400 x 400 px

My advice again stays the same for your profile image, keep it on brand, based on your logo.

Post photo – 440 x 220 px

You can post up to 4 photos at a time with Twitter and they should all be this size / ratio. You can also upload video which will automatically resize and format.


Instagram is a photo sharing platform. For retail ecommerce businesses, it is an excellent way to sell your products. It’s also brilliant if you have a product or service which is visual – food, travel and experience companies do great on Instagram.

Profile picture – 110 x 110 px

As with other platforms, you must make sure your brand is being represented in your profile picture. But do it well. Instagram users are nearly all on mobile, make sure it’s clear on screen.

Photo uploads – 1080 x 1080 px BUT use the app for best results

These, like other platforms are scaled down but the platform works best when you use it natively. Take photos from inside the app and it’ll be your best and easiest way to upload. Being dedicated to photos means you have all your filtering, cropping and resizing tools in-app.


If you’re using YouTube for sharing your videos or hosting you have a massive potential to reach your fans. That’s the most important word here though ‘fans’. Don’t expect hundreds of views if you don’t have hundreds of fans! YouTube can be used for hosting videos as well – if you’re having video on your website for example.

Profile image – 800 x 800 px

You can have borders around your profile, stick to my previous advice here. On brand, nothing fussy or with teeny tiny text!

Cover photo – 2560 x 1440 px

Entice people to subscribe to your channel and watch more videos with your photo.


Vimeo was made for film lovers. We like Vimeo as it works separately to Google, who we find often makes things a lot harder than they needs to be. Especially with accounts. The hours I’ll never get back working out Google accounts makes me a little sad. Anyways, Vimeo is brilliant for hosting amazing videos. You do have to pay for all the features though, the free version is fine nonetheless.

Profile picture – 600px by 600px

Keep it simple!

Cover video – choose from your uploaded videos.

Hope this is helpful. If anything changes, we’ll update!