Improving your organic SEO can help you get in front of people who are looking for your product or service. There are a number of quick and simple steps you can take to boost your ranking.
Google have been increasing the importance of relevant and regularly updated content steadily but their most recent update, Hummingbird, now makes good content the most important factor in your site’s page rank. This is great news as it allows you to create original and relevant content that will help your customers and at the same time push your site higher in the search results. Writing regular blog posts and news articles that are tailored to your audience is a great way to do this, as well as updating the static content on your site.
This social platform has been building quietly and while it may not have the same user levels as Twitter and Facebook, it is still important to create a profile for your company. Google uses an authorship system to boost trust based on the content you are creating and posting this content to Google+ will increase your Authorship Rank – a factor which is set to have a big impact on search results in 2014.
Another factor that Google is pushing is local search, especially when users are searching on a mobile device. If you are a local business setting up a Google Plus Local profile, making sure that your Google Map entry is up-to-date is probably the most important step you can take to grow your business.
The days of link buying being of any use are long gone. However, having links to your site from authoritative sources that are relevant to your business will still impact your search ranking. The key to securing good quality links is producing interesting and original content that people want to share. Twitter and Facebook are still rated highly by Google as authoritative sources – engaging with your followers to share your content will help you climb the ranks.
In essence: 2014 is the year for focusing on creating interesting and original content that is relevant to your business. The great news is that you know the most about your business already so you are in the best position to do this. Just don’t forget to share it!
We’d be more than happy to help you plan your SEO too, send me an email at email@example.com and we can discuss this further. If you’d like to know when our latest guides are published, signup here for our regular newsletter.