Insight / Campaign for Castles

Campaign for Castles

Last year we were appointed by independent estate agents Castles to design a campaign for them which would give them stand out against national competitors. The full campaign is soon to be rolled out but here is a sneak preview of our work. We ran a couple of workshops to really get under the skin of the company and understand what really makes them different, their values and their approach. This enabled us to design three very different approaches. What pleases us designers most of all is the fact that they were open-minded and progressive enough to move away from the safe options and choose design which stood out and therefore represents their business more accurately. We love this design and can’t wait to see it implemented everywhere.

Castles Advertising

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