What’s in a name?

You may wonder why we chose to name ourselves Valiant.

It wasn’t something we procrastinated and pored over for months on end, wondering if it suited our values; it was actually far simpler than that. Valiant is my maternal family name. My grandmother, who lived in Farnham, died in 2009, just after I had bought my previous business partners out and took full ownership of the business. Margaret Rose Valiant (Granny Valiant) had three daughters, the Valiant girls, who all went on to be married and lose their family name. No more Valiants in our family left. It therefore felt absolutely right to call the business Valiant and keep the family name alive and celebrate the generations of independent, strong, opinionated Valiant girls.

Some told us it was a poor choice because of a particular Disney pigeon of the same name (remember that? No, neither do we). What’s amazing is how we’ve grown into our name over the years. And now after 10 years of being Valiant, none of us can imagine being anything else. I love that we have a new Valiant family now and a few of our family traits are still evident today. It was no secret that Granny Valiant loved a proper G&T – always Gordon’s and never a single measure. We like to continue this tradition wherever possible – with a Twisted Nose Gin of course.

So today we are really proud of who we are, how we work, what we’ve achieved together. We are Valiant, and Granny Valiant would have approved.